OUR GHANAIAN COLLECTION TELLS US HOW GHANA, ITS CHOCOLATE AND FOOTBALL WERE PART OF OUR LIVES SINCE WE WERE LITTLE. AND HOW THAT IMAGINATIVE REMOTE PLACE OF OUR WILD IMAGINATION IS AS REAL AS IT GETS.
All our life we've been drinking Cola Cao, a chocolate drink. On its label, Africans are depicted - now we know they were Ghanaian - carrying baskets of cocoa on their heads with a beautiful mountain in the background. As kids we thought such a great chocolate drink had to come from a place of fantasy, where adults carried plenty of fun on their heads while jumping from hill to hill effortlessly, where waterfalls were called cocoafalls, and where everybody never stopped smiling and even sick people would tell you with a big smile "I'm sick, hahaha!". A place where people were people and whose purpose in life was of having fun.
Well, we were wrong. We were very wrong because that place of our imagination existed for real. Those smiling people on the label were real and they were exactly as we imagined. They were strong, big, always smiling and looking after you. They were big but their eyes were kind eyes. When we lived in Ghana is when all those glasses of chocolate, every morning and evening, made so much sense. We were in our Cola Cao country.
While we were there the CAN (the world cup of Africa) was also taking place in Ghana. And that was an experience! Instead of going to watch a match you felt like you were going to Glastonbury or Reading festival: all the big men with painted faces and flags hanging from their shoulders while blowing big horns... But even then their eyes still reflected warmth and happiness. For instance during the match if any of the two sides scored a goal, no matter which side, everybody would start dancing, shouting, celebrating… some of them didn’t even know who had scored, but did it matter? While the match was on, supporters from different teams would share beers, jokes, food, while dancing so much with their curvaceous, beautiful bodies that they would forget they actually came to watch a football match… because actually that’s not why they meant to be there.
So after months of enjoying Ghana we could not make up our mind about which of these two subjects to chose from for the Kore Kamino Ghana collection... Then a big man with mischievous eyes asked us "Why not both?".
It made such little sense to blend cocoa and football together that at that moment the Ghana collection was born! The big man´s name was Wilson and he became the tailor of the Ghana collection.
photographer: Olivier Asselin
location: Accra, GH